Why is it that all the top franchisors are looking to recruit franchisees which have military experience or have just gotten out of the military? What makes veterans better franchisees than other citizens? Why do franchisors believe that veterans have a better chance of success than non-veterans? Have you ever wondered why this is? We can all see by observation that franchisors are offering special discounts to veterans and spending big dollars on high-profile targeted advertising to bring them in.
Well, let us look at this scenario for a moment. Let’s say you are a Franchisor and you know that the franchisees that follow your system succeed and the ones that don’t more often fail. You know that military veterans, both men and women are use to following strict orders and they do it by the book, in this case your Confidential Franchise Manual. Thus, it makes sense to have tried and proven team members in your franchise that are in it to win it, which is exactly what the military is all about.
Next, realize that military veterans realize that failure is not an option, they must succeed whether it is fighting a war or anything else, they are driven relentlessly to the cause. Personally, I cannot think of a better franchisee than a military veteran to be on the team, can you?
Finally, military veterans have proven they are responsible with sometimes 100s of million dollars worth of equipment. The banks that lend money to new franchisees know this and they know that there default rates drop drastically when responsible people are signing for the loan. Credit Worthy franchisees are hard to come by these days; banks know it and so do franchisors.