If you are looking to increase your business, you have probably considered investing in some PPI leads. But beware, there are times when you should just keep your money in your pocket.
There are numerous lead vendors in the marketplace. Some good, some bad and some downright ugly. Any company is only as good as the leads it provides.
A good company will provide references or even better offer some trial data for you to sample. If they are convinced of the quality of the leads they are offering, they are more than happy to let you test their product before you buy.
Some of the leads that are being offered are virtually worthless and the results you will obtain by calling them will be worse than calling cold out of the phone book.
It is fairly easy to dress any old data sample as ‘hot’ PPI data and many a CMC has discovered this to their cost. A generic list of names and contact numbers is not valuable data and you will waste irreplaceable time and resource wading through it.
What you are looking for is a data set that carries potential claimants that you can convert and turn into clients. You need a name, address, full contact details and a list of the loans the potential client has. With this information, you can approach the client in a professional manner and see good conversion rates.
The most vital element you are looking for is exclusivity. You want to be the ONLY company talking to the client. If you are working from leads which have been hawked mercilessly to several companies, your results will be non existent. Worse still you are wasting both your time and the time of the person on the other end of the phone. In extreme cases you may be investigated by the Ministry for unethical practice and making nuisance calls.
So if you are looking to buy PPI leads make sure you investigate thoroughly before opening your chequebook. Make sure your leads are exclusive and have all the qualifying criteria to allow you to generate new clients. If you can’t, keep your money in your pocket.