Systems take out the guess work, the decisions are already made. In the case of McDonald’s they are told how much salt can go on the French fries, how hot the coffee can be, and how long the hamburger patties can stay on the grill. It’s all thought out in detail to prevent any misinterpretation. This is why McDonald’s sells more hamburgers than their competition. Oh and the fact that they can get kiddies to drag their parents in the front door, yea that’s part of the system too.
So what makes a good system in the industry of network marketing? Ask around and you’ll get several answers but everyone will agree that “Duplication” is essential for a strong team. When your business is distributed networking of product and services you can’t be a super salesperson or super recruiter and come out on top. You must be a great trainer and example to win at duplication. Great tools are a part of the equation as well. In the example of McDonalds the toys that attract the kids who bring their parents is a tool. The fact that the french fries are cooked exactly the same with even the exact amount of salt each time is a tool. Even Ronald himself is a tool. Oh and lets don’t forget Hamburger U. Yeah that’s right a University on Hamburgers.
The agreement is if you don’t go to Hamburger U you lose your franchise. They want to teach you the system, otherwise you don’t succeed. A friend of mine says “Systems allow ordinary people to do extraordinary things” thanks Bob Berg that’s so true.