Over 10 years ago when my friend and colleague started the Ezy Find Kerb Numbers business little did he know it would get to be displayed on the internet. Nor did I for that matter. That’s because I had no idea I would be doing both. That is… Working my own reflective kerb numbers business as well as my own internet business.
The awesome thing is that I have been able to develop the skills, knowledge and attitude to not only build a very awesome simple easy to operate business but I have been able to transfer my experiences into internet experiences either by ebook’s, audio and video.
Let me give you some of my thoughts right now.
To operate your business you must be well organised.
You must have the right mindset.
You must be able to work independently as well as in team.
You must have a passion for people.
Now here on the-job characteristics that will help you to do the best that you can do very efficiently and effectively.
Break your business down into 3 major areas. Administration, Technical Work and Sales and Marketing.
Important things now!! – I have over 20 years of building small businesses from scratch. My philosophy has always been…
Right off the bat! I plan to sell it at a later date. (Whether I sell it or not is irrelevant.) What it does for me is it helps me build it in such a way that I have learned to put into place systems. If you have read the book “The E Myth” by Michael Gerber… You will know what I mean.
I have found that it is the systems that sell. People do not buy businesses, they buy systems.
Simple easy to follow step by step systems that have been recorded and documented. The value is in the systems.
Now days I apply the same philosophy with my online businesses. We operate each of our businesses as a separate entity. In the internet marketing world you have so many ways to build a business. Most people start with Affiliate Marketing and graduate from there. Depending upon success and the time invested.
I have been taught that once you start an online business DON’T QUIT-the harvest is in a different time of the sowing. It is not a get rich quick business-forget that concept.
Like any business it takes time to mature… The different with online businesses they can be 80% automated so they work even if you don’t, once they are set up that is.
I also have used this philosophy in over 20 years of door to door sales marketing and management…
· Keep things simple.
· Listen to people.
· Have fun!
· Do what you say you are going to do!
Thanks to the power of the internet we now apply simple basic principles in the area of Affiliate Marketing…
· Build A Website
· Get Traffic To Your Website
· Gain Trust When They Come To Your Website
· Have Products To Sell Off Your Website
· Capture People’s Name and Email Address
In order to ensure I have the right systems in place and to be able to hand each system to anyone effectively I have created the following categories…
· Administration – This is the department that looks after the accounting, inventory and record keeping. This includes registration and ongoing quotations, looking at new products and so on.
· Sales and Marketing- In my opinion this is the most important system in the reflective kerb numbers operations because without it… Many newbies have started and failed, losing their hard earned cash because they refused to follow the systems we have been developing for over 10 years.
· Technical Work – This is the product. The work that 1,000’s of people see whenever they drive around the streets that you have completed.
Oh what a feeling it is to know that an ambulance found someone need because of the reflective numbering system installed.
What about the folks hungry for a pizza and it got there nice and hot because the delivery driver found the house as easy as because of the reflective kerb number.
I would love to say what a feeling it is to know the fire brigade found fire because it went to the right house because of the number but hey… its a lot of fun when you say it to someone at their door.
So as I close my article on starting your own business, really think about it and how you can help people be found, both offline and online.